After nearly 30 years of running a busy surgical and med spa practice in Reno, Nevada, Dr. Charles P. Virden decided it was time for a change.
His goal: sell the practice to the right successor, protect the staff he considered family, and move on to a new business venture focused on testosterone pellet therapy and medical device development.
But finding the right fit wasn’t simple. Reno’s market size, the scale of the practice, and the realities of student debt among newer surgeons made the buyer pool small and specific.
“It’s a very particular physician or physicians who this would be a fit for and for whom it would make sense to take on this practice,” Dr. Virden explained.
He partnered with Paradigm Search Group, a firm that specializes exclusively in plastic and aesthetic surgery practices. From the start, their approach stood out.
“If there is one thing that impressed me more than any other,” he said, “it’s that they took the time to fly out to meet with me and see the practice that they’re ‘selling’—before listing it—to make sure they found the best fit for a successor.”
Unlike traditional brokers, Paradigm Search Group uses a tailored, physician-focused strategy that goes beyond generic listings or passive marketing. The model they deployed to help Dr. Virden isn’t a one-size-fits-all approach—it’s built around the nuances of surgical practices and the people behind them.
And that difference matters.
Many practices end up closing their doors simply because the right buyer isn’t found in time. Without a targeted process or industry-specific insight, practices with decades of value can fade—along with the legacies and jobs tied to them.
Paradigm’s strategic efforts paid off. Dr. Virden was able to hand off his practice to a qualified surgeon couple who shared his values and long-term vision—and move forward with confidence.
Reflecting on the experience, he offers this advice to other experienced physicians:
“Save time to play,” he said. “Be sure to leave while you still have time and energy to enjoy your life.”
Want to learn more?
➡️ How the buyer was identified
➡️ What made the deal financially workable
➡️ How the process differs from traditional broker models
For the full story, please email [email protected] with “Practice Transition Whitepaper” in the subject line.