When a plastic surgery or med-spa practice is growing, adding locations, expanding services, or scaling med-spa offerings — the path to success includes hiring great leaders in addition to hiring top surgeons and clinicians. Successful practice growth requires building cohesive leadership and operational strength too. Helping plastic surgery and aesthetic practices attract highly qualified leaders is another way that Paradigm Search Group is helping practices grow and succeed in a high-demand field. PSG recently placed a Chief Operating Officer and a Vice President of Med Spa for two different practices.
The U.S. aesthetic and plastic surgery industry is thriving. The total number of medical spas increased from 8,899 in 2022 to 10,488 in 2023, according to the American Med Spa Association. Meanwhile, the broader U.S. aesthetic surgery procedures market was estimated at $18.24 billion in 2024 — and is expected to grow at a compound annual growth rate (CAGR) of 11.6% through 2030, according to Grandview Research.
For practices navigating this rapidly expanding landscape, the need for experienced operational leadership has never been greater. In two recent assignments, PSG placed:
- a seasoned COO for a multi-state practice with ORs, ASCs and high-end patient expectations – a leader equipped to unify operations across locations, uphold quality standards, and scale sustainably;
- a VP of Med Spa for a growing med-spa division in a competitive market — a leader with deep med-spa business acumen, team management experience, and a track record for driving growth and operational excellence.
Clients notice the difference. Longtime partner Sandy Roos called PSG “truly best in class,” noting that after years of working with recruiters only for physicians, they turned to PSG when expanding their med-spa, and found “an exceptional provider.” As she put it, “Paradigm is one of the best business decisions we have made — no regrets.”
For PSG, recruiting isn’t just about filling job openings. The experienced team at PSG aims to pair visionary practices with the most suitable leaders who can build robust, scalable operations. This benefits stakeholders and owners as well as physicians, med-spa staff and patients too.
“As aesthetic and plastic-surgery practices evolve, so do their leadership needs,” states Steve Look, CEO and founder of Paradigm Search Group. Our recent successes in placing a VP of Med Spa and a COO with growing practices reinforce what we hear from clients every day: the right operational leader transforms both the patient experience and the bottom line. Our role is to identify those leaders and bring them to practices where they can thrive.”
PSG’s success in these leadership searches is grounded in its aesthetics-focused approach and its national network of executive-level talent, many of whom aren’t actively searching on job boards. The firm advises client practices on compensation models, talent availability, and competitive positioning, and uses a high-touch vetting process that includes competency assessments and cultural fit analysis. This combination of specialization and hands-on evaluation allows PSG to produce curated shortlists even in narrowly defined, demand-heavy markets.
As the medical aesthetics and plastic surgery space continues to expand, driven by rising demand for injectables, minimally invasive treatments, med-spa services and cosmetic surgery — practices increasingly recognize that clinical talent alone isn’t enough to succeed in this highly competitive market. Operational leadership is the driving force behind sustainable growth. With a network rooted in decades of healthcare recruiting and consulting experience and a keen eye for cultural fit, PSG stands ready to help build the future of aesthetic medicine, one leader at a time.
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